PUBREV – TERMS AND CONDITIONS

1. Role of the Parties

Publisher acknowledges and agrees that Pubrev acts solely as an independent advertising technology platform and intermediary. Pubrev does not own, control, create, edit, or review Publisher’s websites, applications, content, or traffic sources.

Publisher retains full ownership and legal responsibility for its Inventory and Content.

2. Publisher Responsibilities & Compliance

Publisher represents and warrants that:

  • All Inventory, Content, and traffic comply with all applicable laws, regulations, and industry standards;

  • Content does not infringe intellectual property, privacy, publicity, or other third-party rights;

  • Traffic is not generated via bots, automated scripts, incentivized schemes, malware, redirects, or deceptive practices;

  • Publisher holds all required licenses and approvals for restricted verticals (including but not limited to gambling, betting, crypto, financial products, adult content, or pharmaceuticals).

Publisher shall immediately notify Pubrev of any investigation, complaint, legal notice, or regulatory inquiry related to its Inventory or Content.

3. Publisher Obligations

Publisher acknowledges that the following obligations are material conditions of this Agreement. Any breach shall constitute a material violation.

Publisher shall not, directly or indirectly, through any third party:

  • Artificially inflate, manipulate, or misrepresent the value, quality, or source of Inventory;

  • Generate impressions or clicks via bots, scripts, automated tools, click farms, incentivized traffic, misleading prompts, or repeated manual actions;

  • Modify, obscure, filter, resize, hide, redirect, frame, stack, refresh, or otherwise interfere with advertisements or landing pages;

  • Redirect users away from advertisements or provide misleading or intermediate landing pages;

  • Provide anything other than a direct link from an advertisement to the advertiser-approved destination;

  • Display advertisements on pages containing illegal, infringing, deceptive, pornographic, violent, hateful, extremist, or otherwise prohibited content;

  • Embed advertisements in software, applications, pop-ups, extensions, or environments not expressly approved by Pubrev;

  • Crawl, scrape, cache, reverse-engineer, or systematically extract data from advertisements or the Services;

  • Distribute malware, spyware, adware, or other harmful code;

  • Create substitute, backup, or mirror accounts to bypass enforcement actions;

  • Engage in any conduct that may reasonably harm Pubrev’s reputation, goodwill, advertiser relationships, or regulatory standing.

Pubrev’s determination regarding violations shall be final.

7. Limitation of Liability

To the maximum extent permitted by law:

  • Pubrev’s total aggregate liability shall not exceed the total Publisher Share paid to Publisher during the three (3) months preceding the event giving rise to liability;

  • Pubrev shall not be liable for lost profits, loss of data, business interruption, reputational harm, or indirect or consequential damages;

  • All Services are provided “AS IS” and “AS AVAILABLE.”

8. Data Protection & Privacy

Each party acts as an independent data controller for data processed under its control.

Publisher is solely responsible for:

  • Obtaining valid user consent for cookies, tracking, and targeted advertising;

  • Publishing compliant privacy notices;

  • Responding to data subject requests;

  • Compliance with all applicable data protection laws (including GDPR and Hong Kong PDPO, where applicable).

Pubrev processes data only to the extent technically necessary to deliver the Services and assumes no responsibility for Publisher-side data collection.

9. Legal Requests & Takedown

Pubrev may, at its sole discretion, suspend Inventory or remove advertisements upon receipt of:

  • Legal complaints;

  • Regulatory requests;

  • Credible third-party claims.

Publisher shall cooperate fully with any investigation or takedown request.

10. Governing Law & Jurisdiction

This Agreement shall be governed by and construed in accordance with the laws of Hong Kong.

The courts of Hong Kong shall have exclusive jurisdiction.

11. Miscellaneous

  • Pubrev may amend these Terms at any time. Continued use constitutes acceptance.

  • Force Majeure applies.

  • Assignment permitted in connection with merger, acquisition, or asset sale.

12. Additional Operational Clauses

12.1 Audit Rights

Publisher may audit Pubrev’s relevant records no more than once per calendar year with at least ten (10) days’ prior written notice, at Publisher’s sole expense. Audits shall be limited to verifying Publisher Share calculations only. If a discrepancy exceeding ten percent (10%) in Publisher’s favor is discovered, Pubrev shall correct such discrepancy and reimburse reasonable audit costs. Pubrev shall retain records for three (3) years following termination.

12.2 Confidentiality

Each party agrees to maintain the confidentiality of all non-public business, technical, and commercial information disclosed in connection with this Agreement and to use such information solely for purposes of performance under this Agreement.

12.3 Notices

All notices under this Agreement shall be in writing and delivered electronically to the email addresses designated by the parties. Notices shall be deemed received upon electronic confirmation or reasonable evidence of delivery.

12.4 Waiver

Failure to enforce any provision of this Agreement shall not constitute a waiver of future enforcement of that or any other provision.

12.5 Assignment

This Agreement may be assigned by Pubrev in connection with a merger, acquisition, reorganization, or sale of substantially all of its assets, without Publisher’s consent.

12.6 Survival

All provisions which by their nature should survive termination, including payment obligations, indemnification, limitation of liability, confidentiality, and governing law, shall survive termination.

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